A $2,000 consumer video card seems unnecessary. The GeForce RTX 5090, much like the $1,599 RTX 4090 before it, feels more like a statement from NVIDIA than something truly essential for most gamers. NVIDIA CEO Jensen Huang even mentioned during its CES 2025 reveal that it’s intended for hardcore players with $10,000 setups. Personally, I don’t know anyone who fits that profile—unless we’re talking about parasocial relationships with streamers. (My own setup doesn’t even reach $5,000. Just the GeForce RTX 3060)
But we understand why NVIDIA is hyping the unattainable RTX 5090: It allows the company to showcase benchmarks that AMD can’t compete with, solidifying its position as the top player in the high-end GPU market. The RTX 5090 isn’t just for gaming either. It’s being marketed as an AI powerhouse, driven by NVIDIA’s new Blackwell architecture and its enhanced Tensor Cores for AI tasks. In reality, though, the $549 RTX 5070 is the GPU that most gamers will actually be able to purchase.
NVIDIA’s GeForce RTX 5090 is incredibly fast thanks to DLSS 4, but at $2,000 it’s not for mere mortals.
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